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Designed for kids aged 6-12yrs, Moshi Monsters is a free-to-play, fun-filled world of adoptable pet monsters. Players choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma - that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment. Over 50 million monsters have been created to date and over two million new players are joining each month making Moshi Monsters one of the world’s fastest growing children’s sites in the world! To date, more than 380m educational puzzles have been played and over one million virtual items are sold each day!