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Privacy Preferences

Everyone here on the Toys"R"Us and Babies"R"Us team values the privacy of our guests. We are careful to protect your personal information. Adding a password to you preference center, and to your account information, is just one way to protect your personal information.

To read our complete privacy policy - please click here. Read our Privacy Policy.

How can I opt out of being contacted via phone?

It's not a problem! You can simply skip this step when you register online.

If you would like to provide your cell phone number, you'll be able to receive text messages and updates from and when they become available.


Will my contact information be shared with other companies?

"R"Us Family members will not license, sell or provide your personal information to any unaffiliated third party except as permitted by the "R"Us Family Privacy Policy or with your consent.

For more information, see the "R"Us Family Privacy Policy here.


Why is my mailing address required to set up preferences?

Because there are often multiple email addresses within one household and registrants may also have more than one email address, this step is required. Providing your mailing address allows us to keep track of email addresses per household.

However, you may receive mail if you have purchased an item at a store. At this time, you cannot sign up online to receive mailed information.