2. What information does Toys"R"Us collect?
Information You Give Us.
Toys"R"Us may collect any personally identifiable information (such as first and last name, credit card number, home address, e-mail address and telephone number) that you provide when you interact with Toys"R"Us. Some examples are when you:
Automatic Information Collection.
Each time you visit a Toys"R"Us Site, the web server may automatically collect certain types of information when you interact with our website, e-mails and online advertising. Some examples of automatic information we may collect are as follows:
You have the choice to tell us not to collect and use this information. For more information, including how you can opt out, click here: About Toys"R" Us Advertising
We operate cameras in our Retail Stores for security and operational purposes. Except for security and loss prevention purposes, we do not use these cameras to identify you personally.
Information you provide at our Retail Stores may be combined with information that you provide online at Toys"R"Us Sites, as well as with information about your product interests and purchases we collect automatically. The information you provide to Toys"R"Us may also be combined with demographic and other information that is available from other sources in order to allow Toys"R"Us to better communicate with you and enhance our customer service and your shopping experience.
3. How does Toys"R"Us use and share personal information?
Using Your Personal Information
Your personal information is used by Toys"R"Us to enhance your customer relationship, respond to your requests, improve our customer service, tailor offerings and advertisements to you, communicate with you about products, services, special offerings and events or programs offered by Toys"R"Us or our marketing partners that may be of interest to you. We participate in interest-based advertising and may use information about you to allow you to see certain advertising based on your interests or your activity on our websites or other websites.
Toys"R"Us may also use this information to analyze and manage its businesses. Aggregate or combined data is collected from online and offline facilities and may be used to enhance the ability of Toys"R"Us to communicate with you and to support business functions such as fulfillment, internal business processes, marketing, authentication, customer service, fraud prevention, and public safety and legal functions.
Sharing Your Personal Information
With Third Parties: Toys"R"Us may share your personal information with third parties, including as set forth below.
With our Service Providers: Toys"R"Us may share your personal information with service providers. Some examples of things service providers may do that may involve your personal information are:
In Connection with Business Transfers: In the event that a store, division or part or all of Toys"R"Us (or the assets of a Toys"R"Us entity) is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets.
To Comply with Laws: Toys"R"Us may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process or to protect the interests or safety of its visitors and customers, Toys"R"Us employees or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
On Registries and Wish Lists: Registries and Wish Lists are made available for viewing by others. If you create your Registry or Wish List and elect to make it available online, your information will be accessible at Toysrus.com and Babiesrus.com and may be available at other sites as well. If you create your Registry or Wish List at Toysrus.com or Babiesrus.com, your Registry information may also be accessible at the Retail Stores.
4. How is my personal information protected?
Toys"R"Us uses industry-standard security techniques on the Toys"R"Us Sites to help protect against the loss, misuse or alteration of information collected from you at the Toys"R"Us Sites. When you access your account information or transmit personally identifiable data to the Toys"R"Us Sites, that information is stored on servers that the Toys"R"Us Sites have attempted to secure from unauthorized access or intrusion. "Secure Socket Layer" software encrypts personal information you transmit to the Toys"R"Us Sites. Toys"R"Us cannot be and is not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures.
"Phishing" is a scam designed to steal your personal information. If you receive an e-mail that looks like it might be from Toys"R"Us asking for your personal information, do not respond. Toys"R"Us would not request your password, user name, credit card information, or other personal information through e-mail.
5. What are my choices regarding how my personal information is collected and used?
Communications from Toys"R"Us. From time to time, you may receive communications including mailings, telephone calls or e-mails from Toys"R"Us with information on products or services, discounts, special promotions, upcoming events or other offers from Toys"R"Us or its marketing partners. You may opt out of receiving e-mail communications by clicking the "Unsubscribe" link at the bottom of the e-mail received or click here to unsubscribe from future e-mails. It may take us up to 10 days to complete this process, as permitted by law. You may opt out of receiving mailings or telephone calls by contacting us at email@example.com or by calling 1-800-TOYSRUS (1-800-869-7787) or 1-888-BABYRUS (1-888-222-9787) and asking for a customer service representative who will instruct you on how you may opt out of receiving such communications. Please note that if you request that your name be removed from a Toys"R"Us mailing list, your name will be removed from all of the mailing lists maintained by Toys"R"Us. In addition, your personal information may be retained in the database for recordkeeping purposes and for internal research and analysis.
Interest-based advertising. We participate in interest-based or behavioral advertising. This means that you may receive communications, special promotions, and see advertising on Toys"R"Us Sites tailored to how you browse or shop or you may see advertising for Toys"R"Us on other websites based on your particular interests and online activity. You have the choice to tell us not to collect and use this information. Learn more about this kind of advertising and how you can opt out by clicking here: About "R" Us Advertising
6. What are cookies and how does Toys"R"Us use them?
The Toys"R"Us Sites use "cookies," which are small pieces of information stored by your browser on your computer's hard drive. The cookies are used to connect your computer with information stored about your preferences and product purchases both within the same website visit and from one visit to the next. (Some examples of this data include your account preferences, items added to your cart, user specific information on pages accessed and previous visits to the site.) The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies or how to disable cookies altogether. If you reject cookies, you may not be able to participate in certain activities or receive a presentation tailored to you.
7. How can I update or change my personal information?
You may update or change your personal information by contacting us at firstname.lastname@example.org or by calling 1-800-TOYSRUS (1-800-869-7787) or 1-888-BABYRUS (1-888-222-9787) and asking for a customer service representative, who will instruct you on how to update or change your personal information. To change your shipping or billing information for Toysrus.com or Babiesrus.com orders, log on, select "My Account" and make the appropriate changes.
The Toys"R"Us Sites do not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If Toys"R"Us learns that a child under the age of 13 has submitted personally identifiable information online in contravention of these measures, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13, please contact us at email@example.com or by calling 1-800-TOYSRUS (1-800-869-7787) or 1-888-BABYRUS (1-888-222-9787).
9. Linked Sites
10. How to contact Toys"R"Us
12. Your California Privacy Rights
You may contact us with any questions, or to request a list of third parties to whom we may disclose information for marketing purposes and the categories of information we may disclose. See above: How to contact Toys"R"Us
About Toys"R"Us Advertising
Toys"R"Us may participate in interest-based advertising. Toys"R"Us may automatically collect information regarding how you browse websites and shop in order to enhance your customer experience, improve our customer service, and to provide you with communications and promotions. The goal of interest-based advertising is for Toys"R"Us or its advertising partners to show you ads that are more relevant to your interests.
1. You can choose to tell us not to collect this information and not to provide you with interest-based advertising. Note that if you choose to opt out, you may continue to see ads on Toys"R"Us websites and receive communications from Toys"R"Us, but they will not be based on how you browse and shop. To opt out of receiving interest-based advertising, click here: http://www.networkadvertising.org/managing/opt_out.asp
2. As an alternative, you can prevent Toys"R"Us from automatic collection of some information by disabling cookies on your web browser. The "Help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies or how to disable cookies altogether. Note that some information will still be collected unless you opt out as described above. Also, note that if you reject cookies from Toys"R"Us Sites altogether, you may not be able to participate in certain activities or receive a presentation tailored to you.
3. Some websites may belong to ad networks that use browsing history across various websites to choose which ads to display on their sites; the displayed ads may include advertising for Toys"R"Us. To learn more and opt out of seeing interest-based ads on those websites, you should visit the National Advertising Initiative home page: http://www.networkadvertising.org. Websites may also offer their own opt-out methods for such advertising.