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Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce

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  • Gift wrap is available for this item. (Details)

  • This item is sold in our stores. Please check your local store for availability.

Special Offers

Buy More, Save More! Save $20 off your infant formula purchase of $100 or more. (Exclusions apply) - (Details)
Buy More, Save More! Save $10 off your infant formula purchase of $65 or more. (Exclusions apply) - (Details)
FREE Shipping on ANY purchase of $29 or more. Surcharges may apply on heavy/large items. - Free Shipping (See Details)

Product Description

Babies R Us Advantage Non-GMO powdered infant formula in the new Smart Tub, designed to make feeding time easier. Features include Clean Pull zip-top foil opening, Accu-Measure scoop leveler, and Simple Slide scoop holder. Never touch powder again! Compare to the nutrition of Similac Advance. Clinically proven to support growth and development. No worries about switching - clinically proven to be as well tolerated as any brand. Meets all FDA safety and nutritional standards, just like all other formula brands.

The Babies R Us Advantage Non-GMO Infant Formula in Mess-Less Smart Tub - 23.2 Ounce Features:

  • Compare to the nutrition of Similac Advance Non-GMO

  • Clinically proven to support growth and development

  • No worries about switching - clinically proven to be as well tolerated as any brand

  • Meets all FDA safety and nutritional standards, just like all other formula brands


Perfect for parents that are seeking value while retaining brand name quality, Babies'R'Us offers a complete line of the baby care, baby bath and baby accessories that families are looking for. The Babies'R'Us exclusive house brand gives you the advantage of saving money while making sure that your newborn baby or infant receives the care and attention that they deserve.

Be sure to visit our Babies'R'Us Exclusive Brand Store for superior baby essentials, toys, nursery decor and more.

Features

  • Non-GMO - Ingredients not genetically engineered
  • Scoop handle slides into corner
  • Compare to the nutrition of Similac Advance® Non-GMO

Additional Info

686058

AAA7E744

190587006462

AD12257

1.7 pounds

6.5 x 5.3 x 4.8

How to Get It


  • This item can be shipped to the entire United States including Alaska, Hawaii, and all U.S. territories including Puerto Rico
  • This item can also be shipped to APO/FPO addresses and to P.O. Boxes in all 50 states


  • This item may be shipped via Standard Shipping, Expedited Shipping or Express Shipping
  • Please Note: Some addresses are eligible for Standard Shipping only (APO/FPO, P.O. Boxes, U.S. Territories and Puerto Rico)

(learn more):


  • Please wait for the Ready for Pickup e-mail before proceeding to the store; orders must be picked up within 5 Days upon the receipt of this email
  • You will have the option to designate someone else to pick up your order during the checkout process
  • You will be able to change the Store Pickup location during the checkout process
  • In-stock status is approximate and may not reflect recent sales
  • Orders placed for Store Pickup will receive online pricing and promotions

Average Customer Rating:

by PowerReviews
Babies R Us 1011187Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce
 
4.5

(based on 45 reviews)

Ratings Distribution

  • 5 Stars

     

    (29)

  • 4 Stars

     

    (13)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (1)

93%

of respondents would recommend this to a friend.

Pros

No Pros

Cons

No Cons

Best Uses

No Best Uses
    • Was this a gift?:
    • No (38)

Most Helpful Positive Review

 

Baby loves it

My son has been on various similac formulas since I stopped breastfeeding. He had a lot of constipation issues early on so I couldn't use powdered formula at all. (He was also very...Read complete review

My son has been on various similac formulas since I stopped breastfeeding. He had a lot of constipation issues early on so I couldn't use powdered formula at all. (He was also very picky and wouldn't eat anything but similac for some reason). Since he is now eating solid foods I thought I'd give something else less expensive a try. We have been using it for about two weeks now and doing great! So happy I now pay half the price I was paying before! It also mixes surprisingly well for a powdered formula and I love the scoop holder built inside.

VS

Most Helpful Critical Review

 

Similar but not really the same

We usually feed our baby the similac nongmo advanced, but thought we can try out this one since the ingredients were similar. The formula was slightly different compared to the similac. The powder...Read complete review

We usually feed our baby the similac nongmo advanced, but thought we can try out this one since the ingredients were similar. The formula was slightly different compared to the similac. The powder was a lot denser and didn't dissolve as well as the similac. And our baby's stool came out very sticky and green after a day or two. Although our baby didn't have major issues, i am hesitant to try this again.

Reviewed by 45 customers

Displaying reviews 1-10

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4.0

I would buy this again

By Maggie

from New Orleans, La

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

My baby had no tummy trouble with this formula.

 
5.0

Great formula

By Mama

from Chicopee, MA

See all my reviews

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

I switched my daughter from Enfamil Gentlease to this when I actually read the ingredients of GMO formulas. She has tolerated the switch without any issues about 6 weeks ago. Plus, this is a fraction of the price of the name brand which is great!

  • Was this a gift?:
  • No
 
4.0

Baby loves it!

By CLM

from Union county NJ

See all my reviews

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

We began using this milk powder with our 2nd child and she liked it just as much as Similac. Now on our 3rd child, and he likes it as well. No issues.

  • Was this a gift?:
  • No
 
4.0

Great

By Alli

from Springfield ma

See all my reviews

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

Good daughter drinks it

  • Was this a gift?:
  • No
 
5.0

Happy to find this!

By Mom of boys

from Reno

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

This is great because it is exactly the same as similac but so much cheaper!!!! It was an easy transition and my son does well with it!

  • Was this a gift?:
  • No
 
4.0

Love it

By Carrie

from Jacksonville

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

My son loved it. It's the exactly the same.

  • Was this a gift?:
  • No
 
1.0

It didn't work for my baby

By Sam

from Winnetka

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

When my baby start with the stomach pain, I've tried to change the formula and check if it will reduce her pain. I've tried Similac for a week, but it didn't worked for her. We went back to Enfamil.
It didn't work for us but it may work for someone else.

  • Was this a gift?:
  • No
 
5.0

One of the best generic brands!

By 2 LO's

from York, PA

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

When I switched my LO to formula she would only drink soy. Then she all of a sudden refused that we decided to try a milk based formula. I love this one because it isn't super expensive and is the same as similac. It also comes in a non-gmo formula which was very important to me and my family. Love it!

  • Was this a gift?:
  • No
 
5.0

No more name brand

By Moni Moni

from Houston, TX

See all my reviews

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

I used the name brand product of this formula for a long time but as my baby grew so did the cost. I decided to try this formula out and it's the best decision I made. I like its consistency better than the other product also. When you shake the formula it isn't as foamy as the name brand which I really like.

  • Was this a gift?:
  • No
 
4.0

Same as Brand Name, Half the Price!

By mamaky

from Galesburg, IL

Verified Buyer

Comments about Babies R Us 1011187 Babies R Us Non-GMO Advantage Infant Formula with Iron Milk Based Powder - 23.2 Ounce:

We were hesitant to buy an off brand, but at half the price of Similac, we figured we'd give it a try. We have had no problems, and our little man LOVES it! Alot of times, Babies R Us has the special where you can buy two and get $5 off. So that is getting two of the same size generic for LESS than ONE of the Similac Advantage Non-GMO. Who wouldn't do that?!

  • Was this a gift?:
  • No

Displaying reviews 1-10

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Size Chart