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Babies R Us Gentle Formula Powder 23.2 oz.

  • $14.99
  • $11.24
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Product Description

Babies R Us Gentle Milk-Based Formula with iron is designed especially for babies with fussiness or gas. An easy-to-digest, milk-based formula with one-fourth the amount of lactose for babies who may be lactose-sensitive. Includes DHA and ARA nutrients that are found in breast milk.
All Babies R Us infant formulas meet the nutritional levels recommended by the American Academy of Pediatrics. Each can contains all the vitamins, minerals, and nutrients your baby needs for a healthy start. Included in each formula DHA & ARA, Calcium, Folic Acid, Antioxidants, Choline, Vitamins D and Iron.

The Babies R Us Gentle Formula Powder features or includes:

  • Every can of Babies R Us formula contains DHA & ARA - nutrients found naturally in mother's milk
  • Calcium for the development of strong bones
  • Antioxidants to support baby's immune system
  • Folic Acid, the same nutrient recommended by doctors for pregnant mothers-to-be
  • Iron to help bring oxygen to the brain and body


Features

  • Every can of Babies R Us formula contains DHA & ARA - nutrients found naturally in mother's milk
  • Calcium for the development of strong bones
  • Antioxidants to support baby's immune system
  • Folic Acid, the same nutrient recommended by doctors for pregnant mothers-to-be
  • Iron to help bring oxygen to the brain and body

Additional Info

754563

200E3B3D

717851250033

3925003H9

1.7 pounds

5.3 x 5.3 x 5.2

How to Get It


  • This item can be shipped to the entire United States including Alaska, Hawaii, and all U.S. territories including Puerto Rico
  • This item can also be shipped to APO/FPO addresses and to P.O. Boxes in all 50 states


  • This item may be shipped via Standard Shipping, Expedited Shipping or Express Shipping
  • Please Note: Some addresses are eligible for Standard Shipping only (APO/FPO, P.O. Boxes, U.S. Territories and Puerto Rico)

(learn more):

  • This item is sold in our stores
  • Orders placed for Store Pickup will receive online pricing and promotions
  • In-stock status is approximate and may not reflect recent sales
  • Not all items are carried at all stores. Please click the "Select a store" link to check product availability

Average Customer Rating:

by PowerReviews
Babies R Us 1011187Babies R Us Gentle Formula Powder 23.2 oz.
 
4.2

(based on 39 reviews)

Ratings Distribution

  • 5 Stars

     

    (27)

  • 4 Stars

     

    (5)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (3)

  • 1 Stars

     

    (4)

82%

of respondents would recommend this to a friend.

Pros

  • Good value (16)
  • Mixes easily (14)
  • No constipation (12)
  • Keeps well (11)
  • Tasty (9)

Cons

No Cons

Best Uses

  • Infants (26)
  • Newborn (20)
  • Preemies (3)
    • Reviewer Profile:
    • First time parent (24), Parent of two or more children (13)

Most Helpful Positive Review

 

Just as great as Enfamil

I compared this product to the Enfamil Gentlease and the #'s of vitamins/nutrients are exactly the same or very very close. I was worried after reading the first review that the formula...Read complete review

I compared this product to the Enfamil Gentlease and the #'s of vitamins/nutrients are exactly the same or very very close. I was worried after reading the first review that the formula would smell really bad and my daughter wouldn't drink it. The formula does not have a strong smell. I think the Similac Soy formula has a worse smell. My daughter enjoys the formula and I will continue to purchase this in the future to help with her fussiness and gas.

VS

Most Helpful Critical Review

 

Caused poop issues

This formula does mix well when mixed with warm water. I used to mix 24hrs worth and store in fridge to heat up quickly. However.....when I switched my daughter to this...Read complete review

This formula does mix well when mixed with warm water. I used to mix 24hrs worth and store in fridge to heat up quickly. However.....when I switched my daughter to this formula it made her stool hard. I gave her two weeks to adjust to the switch in formula but she still has hard stool so I am switching back to a brand name.

Reviewed by 39 customers

Displaying reviews 1-10

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5.0

Label is EXACTLY the same as Enfamil

By Compare and Save

from Buffalo, NY

About Me Medical Professional

Pros

  • Good Value

Cons

    Best Uses

      Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

      The ingredients and nutritional information is EXACTLY the same as Enfamil Gentlease. It works just as well. It is half the price. I was annoyed reading the reviews. Formula is not a miracle worker for babies who cry. This does just what it says. "Compare to Enfamil Gentlease" and that is exactly waht it does. It is milk based, so if your baby needs soy, this will not work. Yes, corn syrup solids is the first ingredient, as it is in Enfamil. Great job BRU. Thanks for offering an affordable option to Enfamil! We love your product and are so happy we have discovered it!

      Comment on this reviewHelp Icon

       
      5.0

      Recommended!

      By Beth

      from Fort Myers, FL

      About Me Parent of Two or More Children

      Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

      After using Good Start with our first child I was going online to order for our second and came across this store brand Gentle for $10 cheaper and excellent reviews. Hesitantly I tried and I have never looked back. My daughter loved it and to be honest I like it a lot better than the Good Start. Her #2 doesn't stink as bad and the powder mixed better. I have recommended it to many friends and do not write reviews on products, so that is how much I liked this. Try it you won't be disappointed.

      Comment on this reviewHelp Icon

       
      5.0

      Awesome!

      By Moe

      from El Paso,Tx

      About Me First Time Parent

      Pros

      • Good Value

      Cons

        Best Uses

        • Infants

        Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

        Doctor approved,baby loves it,has a nice vanilla/oat aroma to it.Need I say more?? I will suggest this....They should come out with Gentle Ready To Feed bottles.It would simply make it better :D

        Comment on this reviewHelp Icon

         
        5.0

        Love the stuff

        By Meyers Mom

        from Atlanta, GA

        About Me Parent of Two or More Children

        Pros

        • Good Value

        Cons

          Best Uses

            Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

            I found this to be a lot cheaper and have the same effect as enfamil gentlease. I would recommend this as an alternative...Love the stuff

            Comment on this reviewHelp Icon

             
            5.0

            Great Alternative to More Expense Brands

            By yOuMe.n.2Babies

            from Brick, NJ

            About Me Parent of Two or More Children

            Pros

            • Good Value

            Cons

              Best Uses

              • Infants
              • Newborn
              • Preemies

              Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

              I switched my preemie from Similac Sensitive to Babies R Us Gentle without a problem. I tried GoodStart Gentle and that was an issue so I was pleasantly surprised that the BRU brand worked so well.

              Comment on this reviewHelp Icon

               
              5.0

              Great Product

              Profile Image

              By Twin Mom

              from Silver Spring, MD

              About Me Parent of Multiples (Twins etc)

              See all my reviews

              Pros

              • Comparable to name brand
              • Great value

              Cons

                Best Uses

                • Infants
                • Newborn

                Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

                Love this product! As a mother of twins, buying Similac was bankrupting us. I read a lot of great reviews about the Babies R Us gentle formula and decided to give it a try. I slowly switched by mixing Similac and BRU at first. The product has been great. My babies are doing well and it saves so much money. I would highly recommend it to anyone.

                Comment on this reviewHelp Icon

                (1 of 1 customers found this review helpful)

                 
                5.0

                doctor recommended

                By jenaluna

                from scotch plains, nj

                About Me First Time Parent

                Pros

                • Good Value

                Cons

                  Best Uses

                  • Infants
                  • Newborn

                  Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

                  We started to use this at my doctor's recommendation. He said that this product is almost the same as the Enfamil Gentlease and half the price. He said that the company that makes this for BabiesRUs used to make their own formula. We started to use this to supplement for my daughter as she goes from breast milk to formula and it has been great! She has no problems at all!

                  Comment on this reviewHelp Icon

                   
                  5.0

                  Works great for my son

                  By Beckmp5

                  from San Marcos, CA

                  About Me First Time Parent

                  Pros

                  • Good Value

                  Cons

                    Best Uses

                      Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

                      My son eats 4oz every 2 hours and after trying several formulas, Babies r Us gentle formula has worked great. My son was very gassy and upon switching to this formula, he has little to no gas. I am very pleased with this product and my baby is very happy as well!

                      Comment on this reviewHelp Icon

                       
                      4.0

                      No complaints from baby!

                      By Mom of 4

                      from Virginia

                      About Me Parent of Two or More Children

                      Verified Buyer

                      Pros

                      • Good Value

                      Cons

                        Best Uses

                        • Newborn

                        Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

                        The BRU brand seems to be doing a great job with our little girl. She is growing strong and looks forward to chugging her bottle. We switched to the Gentle formula after using a can of the regular BRU formula and it did seem to help with the gas and fussiness. I had used a generic from another store for our other kids but loved the saving bonus with BRU - free 10th can and all the coupons.

                        Comment on this reviewHelp Icon

                        (1 of 3 customers found this review helpful)

                         
                        5.0

                        Love it!!!

                        By Mommy of 3

                        from DE

                        About Me Parent of Two or More Children

                        Pros

                        • Good Value
                        • Mixes well

                        Cons

                        • None

                        Best Uses

                        • Infants
                        • Newborn

                        Comments about Babies R Us 1011187 Babies R Us Gentle Formula Powder 23.2 oz.:

                        This formula works great for our 3 month old baby boy, he was put on soy formula first for his gas and fussiness. However it made his stool very hard and caused lots of pain for our little guy. I decided to buy the BRU brand first before the name brand and give it a try. I was very pleasantly surprised, it mixed very well and within 3 days our son was having normal stool with no pain!

                        Comment on this reviewHelp Icon

                        Displaying reviews 1-10

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