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The Very Important Baby (V.I.B.) Program ended May 1, 2014

V.I.B. cardholders with account balances
can continue to use their cards to purchase
diapers, wipes, formula and baby food
until all funds have been depleted.

You can still access your V.I.B. account.
Log in to your Rewards”R”Us account
and check your V.I.B. Card activity now


Check your V.I.B. Card
balance now

Learn more about super ways to save!
Shop great deals on toys & baby essentials!