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Get 10% MORE to spend on diapers,
wipes, formula and baby food!

  • Use your V.I.B. card on diapers, wipes, formula and baby food
  • Card is reloadable
  • Friends and family can contribute, too

Sign up for a V.I.B. card

See a Team Member at any Registry Desk for your free card, or create an online Baby Registry.

Add V.I.B. funds to
a Baby Registry


Gift-Givers can add funds online or in store.

Add funds to my V.I.B. card

You can add money online or at any "R"Us store location.

Register for your FREE V.I.B. card and, for every dollar added, we'll contribute 10% more – up to $200 a year! And that's sure to help, because diapers, wipes, formula and baby food can cost new Moms and Dads up to $2,000 in the first year alone.

Starting a baby registry with us?

Simply add a V.I.B. card when you create your registry online at Babiesrus.com or any Babies"R"Us or Toys"R"Us store. If you're already registered, visit the Registry Desk, where a Team Member will be happy to assist you with adding the V.I.B. card. Already have a baby? All Rewards"R"Us members can sign up for a V.I.B. card at any time! Just visit the Registry Desk at any Babies"R"Us or Toys"R"Us store.

Remember, when you or a gift-giver adds money to your card, we'll contribute an extra 10%!

You can add money online at Babiesrus.com/vib or any "R"Us store.