Toys''R''Us has long partnered with Special Olympics, an international movement dedicated to empowering individuals with and without intellectual disabilities through sport. Via monetary donations, volunteer support and more, we have helped the organization introduce the youngest aspiring athletes to the world of sports, while learning skills and pushing their limits in a fun way. Now, we're excited to team up with Special Olympics to give kids of all abilities the chance to experience their #MyFirstSportsMoment at the 2015 Special Olympics World Games in Los Angeles, and through the expansion of the Special Olympics Young AthletesTM Program in the United States and around the globe.
Toys''R''Us will serve as a Games Level sponsor of the 2015 Special Olympics World Games through a $1.2 million grant from the Toys''R''Us Children's Fund. Additionally, the Fund provided a $500,000 donation to aid in the expansion of the Young Athletes Program. Customers across the United States demonstrated their support of Special Olympics during a recent in-store fundraising campaign at Toys''R''Us and Babies''R''Us locations nationwide which raised nearly $2 million.
Future Champions Shine on a World Stage
Toys''R''Us is excited to bring the thrill of #MyFirstSportsMoment to Young Athletes at the 2015 Special Olympics World Games during 10 Special Olympics Unified Sports® events, where they will have an opportunity to experience their first sports moment on a world stage during activities such as Aquatics, Softball, Bocce, Golf, Football, Roller Skating, Bowling, Tennis, Basketball and Gymnastics. Toys''R''Us volunteers will be on hand to cheer on each child as they reach personal victories throughout the 10-day celebration of humanity and sports.
Join in the #MyFirstSportsMoment excitement on social media and show your support for kids of all abilities!
Expansion of the Young Athletes Program in the U.S. and around the World
For many years, the Toys''R''Us Children's Fund has directed grants to Special Olympics to support the organization's Young Athletes Program – an inclusive, innovative play program for children that develops critical early cognitive, social and motor skills and introduces kids ages 2½ to 7 to the world of sports. Now, Special Olympics has embarked upon an ambitious five-year plan to strengthen and expand the Young Athletes Program in the U.S. and around the world, so kids everywhere can experience #MyFirstSportsMoment, while learning how to hit balls, run bases, take jump shots and more.
About the 2015 Special Olympics
This summer in Los Angeles, 7,000 athletes and 3,000 coaches will come together and represent 177 countries from July 25 through August 2. More than 30,000 volunteers and an anticipated 500,000 spectators will also experience the year's largest sports and humanitarian event anywhere in the world alongside these extraordinary athletes during the 2015 Special Olympics World Games. Through inclusion and awareness, the #MyFirstSportsMoment initiative will give some very special young athletes the ability to experience the excitement and thrill of participating in a sporting activity on a worldwide stage. Visit LA2015.org to learn more about the 2015 World Games.
Ongoing Support of the Special Needs Community
Toys''R''Us has a long history of supporting the special needs community. In addition to Special Olympics, Toys''R''Us and the Toys''R''Us Children's Fund together provide support to organizations that advocate for children with special needs, including the National Down Syndrome Society, Autism Speaks and Muscular Dystrophy Association,
among many others.
Toys & games for every child
Also, for more than 20 years, we have published the Toys''R''Us Toy Guide for Differently-Abled Kids. A labor of love for all involved in its creation, this easy-to-use, annually updated resource features specially selected toys that encourage play for children with physical, cognitive or developmental disabilities.