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Imaginarium Flip and Fold Double-Sided Easel - Primary -  Toys R Us - Toys"R"Us
 
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Imaginarium Flip and Fold Double-Sided Easel - Primary

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  • Our Recommended Age: 3 - 5 years (details)
  • Manufacturer's Age: 3 years and up
  • Our Price: $45.99
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Unlock your imagination with the Imaginarium Flip & Fold Double-Sided Easel! This distinctive easel features a four-in-one magnetic, dry-erase chalkboard and painting surfaces which can be rotated 360 degrees and easily locked into place. The EZ fold-away design allows the easel to be easily broken down and put away when the times comes. Includes a paper roll dispenser that fits 12" paper rolls, two paint cups, two paintbrushes and one eraser.
  • Four-in-one magnetic, dry-erase chalkboard and painting surfaces
  • Drawing surface can rotate 360 degrees
  • Paper roll dispenser fits 12" paper rolls
  • Each easel position locks into place
  • EZ fold-away design
  • Includes two paint cups, two paintbrushes and one eraser (magnetic letters and paper roll sold separately)
  • Dimensions: 18"L x 19.8"W x 40"H
  • Weight: 9.2 lbs.
Features
Play school, or Picasso?
This easel features a four-in-one magnetic, dry-erase chalkboard and painting surfaces to spark your creativity.
Many ways to create
Each drawing surface can rotate 360 degrees, and each easel position easily locks into place, so you can have multiple works of art to show off.
Outfitted for fun
This easel comes with two paint cups, two paintbrushes and one eraser (other supplies sold separately).
Let’s break it down
Time for other activities? The easel’s EZ fold-away design helps to make cleanup and storage easy.
Description



The Imaginarium Flip and Fold Double-Sided Easel - Primary combines four types of art projects into one great toy that two kids can use simultaneously.

The Imaginarium Flip and Fold Double-Sided Easel - Primary features:

  • 4-In-1 Magnetic, Dry Erase, Chalkboard & Painting Surfaces
  • Rotates 360 Degrees
  • Paper Roll Dispenser Fits 12" Paper Roll (Paper Roll Not Included)
  • Each Easel Position Locks Into Place
  • Folds Flat For Easy Storage
  • Includes: 2 Paint Cups, 2 Paint Brushes & 1 Eraser
  • Set-Up Dimensions: 40"H x 18"W x 19.8"D


The only place to get the unique Imaginarium hands-on activity and learning toys is at Toys'R'Us! Imaginarium kid's art and craft kits, toy building sets and playsets open up the mind's appetite for interactive creative play by inspiring children of all ages. By encouraging artistic activities, as well as pretending, parents can assist in the fundamental positive growth of their children. Imaginarium learning and activity toys - the fun way to always be a kid.

Be sure to visit our Toys'R'Us Exclusive Brand Store for superior toys, games and more.

Additional Info

696356

F17DE0E3

833186003738

5F5E951


Gift wrap is not available for this item.




8.6 pounds

23.3 x 20.2 x 4.1

HOW TO GET IT


  • This item can be shipped to the entire United States including Alaska, Hawaii, and all U.S. territories including Puerto Rico
  • This item can also be shipped to APO/FPO addresses and to P.O. Boxes in all 50 states
  • Due to shipping restrictions, Ship Charges will be separate from other items in your order
  • This item will ship by itself



  • This item may be shipped via Standard Shipping, Expedited Shipping or Express Shipping
  • Please Note: Some addresses are eligible for Standard Shipping only (APO/FPO, P.O. Boxes, U.S. Territories and Puerto Rico)


(learn more):
  • Store Pickup details
    • Please wait for the Ready for Pickup e-mail before proceeding to the store; orders must be picked up within 5 Days upon the receipt of this email
    • You will have the option to designate someone else to pick up your order during the checkout process
    • You will be able to change the Store Pickup location during the checkout process
    • In-stock status is approximate and may not reflect recent sales
    • Orders placed for Store Pickup will receive online pricing and promotions

This item may be shipped in the manufacturer's original packaging, which could reveal the contents of the box


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Customer Reviews Summary & Ask a question

Average Customer Rating:

by PowerReviews
Toys R Us 1001325Imaginarium Flip and Fold Double-Sided Easel - Primary
 
4.3

(based on 11 reviews)

Ratings Distribution

  • 5 Stars

     

    (5)

  • 4 Stars

     

    (4)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

82%

of respondents would recommend this to a friend.

Pros

  • Creative (9)
  • Fun (8)
  • Good color variety (3)

Cons

    Best Uses

    • Fun with kids (7)
    • Art (6)
      • Reviewer Profile:
      • Educator (3)
      • Primary use:
      • Personal (8)
      • Was this a gift?:
      • No (6), Yes (3)

    Most Helpful Positive Review

     

    Not bad...

    This is truly a decent product. I got this and the cheaper wooden Imaginarium easel as part of a buy one, get one 50% off deal. Both have their benefits, and both have ...Read complete review

    This is truly a decent product. I got this and the cheaper wooden Imaginarium easel as part of a buy one, get one 50% off deal. Both have their benefits, and both have some drawbacks. I got this one for the magnetic capabilities. I switched out their letters for the Melissa and Doug wooden letters. There isn't a whole lot of room, but you can fit the Melissa andand Doug numbers 0-9 comfortably across it. The letters they send with it are okay, I wouldn't rush out and buy the Melissa and Doug letters, we just happened to have them. The white board actually works pretty well, surprisingly. The chalkboard is nothing special, I believe it is just plastic, but it actually erases pretty well. The paint cups and holders for them are nice. The tray is pretty small, and this is not designed for 2 children at the same time. It actually does include a dowel for a paper roll, but the normal size Melissa and Doug roll will not fit. It requires a much smaller roll. All in all, I like it, but I wouldn't have probably chosen it had there not been a sale.

    VS

    Most Helpful Critical Review

     

    Cute, but design is odd

    I bought this easel on sale for my 3 1/2 year old son. It is really cute, and he has enjoyed coloring on the whiteboard. I was a little disappointed with the design...Read complete review

    I bought this easel on sale for my 3 1/2 year old son. It is really cute, and he has enjoyed coloring on the whiteboard. I was a little disappointed with the design, though. There is a whiteboard side and a chalkboard side. The whiteboard side is also the magnetic side, and it also has the clips where you can put paper for painting. The chalkboard side has no clips and is not magnetic. My son doesn't really use chalk... so the chalkboard side is useless. I wish it was magnetic, so we could put his magnetic letters there. Instead, if we want to use the magnetic letters, we have to put them on the whiteboard side... and then take them all off if he wants to paint or draw. Very strange and impractical design, if you ask me. I am not entirely sure I would have still bought it if I'd known this, I may have looked around at other options first.

    Reviewed by 11 customers

    Sort by

    Displaying reviews 1-10

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    (0 of 1 customers found this review helpful)

     
    3.0

    Cute, but design is odd

    By MamaJ

    from Utah

    About Me Value Oriented

    Pros

      Cons

        Best Uses

          Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

          I bought this easel on sale for my 3 1/2 year old son. It is really cute, and he has enjoyed coloring on the whiteboard. I was a little disappointed with the design, though. There is a whiteboard side and a chalkboard side. The whiteboard side is also the magnetic side, and it also has the clips where you can put paper for painting. The chalkboard side has no clips and is not magnetic. My son doesn't really use chalk... so the chalkboard side is useless. I wish it was magnetic, so we could put his magnetic letters there. Instead, if we want to use the magnetic letters, we have to put them on the whiteboard side... and then take them all off if he wants to paint or draw. Very strange and impractical design, if you ask me. I am not entirely sure I would have still bought it if I'd known this, I may have looked around at other options first.

          • Primary use:
          • Personal
          • Was this a gift?:
          • No

          Comment on this review

           
          5.0

          Wonderful Gift

          By Gilda

          from Cedar Rapids, IA

          About Me Quality Oriented

          Verified Buyer

          Pros

          • Creative
          • Fun

          Cons

            Best Uses

            • Fun With Kids

            Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

            I bought this for my 3 year old son for Christmas and he is completely in love with it. It was easy to assemble and hours of fun for him.

            • Primary use:
            • Personal
            • Was this a gift?:
            • Yes

            Comment on this review

             
            3.0

            Would be worth buying the more expensive

            By small home daycare

            from TN

            About Me Child Care Provider

            See all my reviews

            Verified Buyer

            Pros

            • Creative
            • Good Color Variety

            Cons

              Best Uses

              • Fun With Kids

              Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

              Most of it is made with good sturdy plastic but it has a tray under it that is very light & cheapy. It falls off 4 or 5 times a day. mostly if touched. when it falls off, it causes the legs to spread. Then it messes up.

              • Primary use:
              • Business
              • Was this a gift?:
              • No

              Comment on this review

              (2 of 3 customers found this review helpful)

               
              4.0

              Not bad...

              By Awesome Mama

              from USA

              About Me Educator

              Pros

              • Creative
              • Fun

              Cons

                Best Uses

                • Art
                • School

                Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

                This is truly a decent product. I got this and the cheaper wooden Imaginarium easel as part of a buy one, get one 50% off deal. Both have their benefits, and both have some drawbacks. I got this one for the magnetic capabilities. I switched out their letters for the Melissa and Doug wooden letters. There isn't a whole lot of room, but you can fit the Melissa andand Doug numbers 0-9 comfortably across it. The letters they send with it are okay, I wouldn't rush out and buy the Melissa and Doug letters, we just happened to have them. The white board actually works pretty well, surprisingly. The chalkboard is nothing special, I believe it is just plastic, but it actually erases pretty well. The paint cups and holders for them are nice. The tray is pretty small, and this is not designed for 2 children at the same time. It actually does include a dowel for a paper roll, but the normal size Melissa and Doug roll will not fit. It requires a much smaller roll. All in all, I like it, but I wouldn't have probably chosen it had there not been a sale.

                • Primary use:
                • Personal
                • Was this a gift?:
                • No

                Comment on this review

                (1 of 2 customers found this review helpful)

                 
                5.0

                "It's great for creative minds."

                By Lily

                from Canton, OH

                Verified Buyer

                Pros

                • Creative
                • Fun

                Cons

                  Best Uses

                  • Art
                  • Fun With Kids

                  Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

                  It's great for coloring, drawing, writing, and many more. It comes with magnetic letters and numbers. The only con is that the magnets are tiny. Other than that, the product is great and would recommend this to friends.

                  • Primary use:
                  • Personal
                  • Was this a gift?:
                  • No

                  Comment on this review

                  (1 of 1 customers found this review helpful)

                   
                  4.0

                  Absolute fun for my kid....

                  By 3 fold learning easel

                  from MD

                  About Me Value Oriented

                  Verified Buyer

                  Pros

                  • Creative
                  • Fun
                  • Glides Smoothly
                  • Good Color Variety

                  Cons

                    Best Uses

                    • Art
                    • Fun With Kids

                    Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

                    We have had the easel for about a month now. My 2 yr old kid who is very excited about alphabets, numbers, drawing and magnets is having a fun time playing with this easel. Flexibilty of using it in 3 different ways is a big plus....

                    • Primary use:
                    • Personal
                    • Was this a gift?:
                    • No

                    Comment on this review

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    So Far So Good

                    By Homeschooling Mama D

                    from Kent, OH

                    About Me Educator

                    Verified Buyer

                    Pros

                    • Creative
                    • Fun

                    Cons

                      Best Uses

                      • Art
                      • Fun With Kids
                      • School

                      Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

                      We got this for my four year old this past Christmas and she loves working on it. She has painted and drawn numerous pictures and used the included letters to spell words. She is a little tall for her age but the size of the easel is perfect for her. It was easy to assemble and while I would not say that it glides smoothly, it does so easily enough for her to do it on her own. I also love the storage trays that are large enough to hold paint, markers and crayons.

                      To date, we have not written directly on the surfaces so I cannot speak to the quality of the boards. I did notice that the instructions were very specific about not using cleaning products or excess water when cleaning them. If the surfaces allow for heavy usage and clean off well, this product will earn another star.

                      • Primary use:
                      • Personal
                      • Was this a gift?:
                      • Yes

                      Comment on this review

                       
                      4.0

                      Perfect gift for an active toddler!

                      By TrixxyMinxx

                      from San Diego, CA

                      About Me Educator

                      Pros

                      • Creative
                      • Fun

                      Cons

                        Best Uses

                          Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

                          I bought this for my 2 1/2 yr old for Christmas. He absolutely loves it. It comes with the alphabet and numbers,2 tiny paint brushes, 2 art cups with lids, and a dry erase eraser. Unfortunately you will need to buy a paper roll, dry erase crayons/markers, drawing chalk and paints. The only problem I've had is flipping it over from side to side is pretty tough. Im sure it will loosen up as time passes and it gets more use though. Other than that, great item and highly recommended with a great price.
                          SOME assembly required LOL

                          • Primary use:
                          • Business

                          Comment on this review

                          (1 of 1 customers found this review helpful)

                           
                          5.0

                          Love it!

                          By Amber T.

                          from Phoenix, AZ

                          See all my reviews

                          Verified Buyer

                          Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

                          Bought this for my 2 year old's Christmas present. Very quick and easy assembly. Quite sturdy. Easy to clean. My son loves it!

                          Comment on this review

                          (2 of 3 customers found this review helpful)

                           
                          5.0

                          excellent value

                          By sridhar

                          from alpharetta, GA

                          Verified Buyer

                          Pros

                          • Creative
                          • Fun

                          Cons

                            Best Uses

                            • Art
                            • Fun With Kids

                            Comments about Toys R Us 1001325 Imaginarium Flip and Fold Double-Sided Easel - Primary:

                            We bought this for our 2.5 year old son, he really loves it. He paints using chalk and plays with magnetic alphabets.
                            - great value compared to other brands, we bough during thanks giving
                            - multi purpose and multi use

                            • Primary use:
                            • Personal
                            • Was this a gift?:
                            • No

                            Comment on this review

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