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Ever After High Secret Hearts Diary

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Ever After High Secret Hearts Diary -  Mattel - Toys"R"Us
Ever After High Secret Hearts Diary -  Mattel - Toys"R"Us
Ever After High Secret Hearts Diary -  Mattel - Toys"R"Us
  • $34.99
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Ever After High™ High Secret Hearts Diary

This spellbinding electronic diary lets girls discover both their Royal and Rebel sides, while the two voice-activated passwords keep all their secret thoughts safe and secure forever after! The diary features two compartments, two notebooks for journaling, a “quill”-tip pen, and story cards that give the hexclusive story on Ever After High hangouts, gossip, and more!

Product Highlights

  • Keeps secrets safe — each side only opens with the girl’s specially recorded password
  • Diary has two different compartments for the Royal and Rebel sides of her story
  • Hexquisitely decorated with lux details, rich colors, and golden accents
  • Comes with a purple pen and two journals for writing secrets, stories, and spellbinding memories
  • Also includes hexclusive cards with insider info about Ever After High
  • Encourages a girl’s creativity and self-expression, so she can write her own Happily Ever After!

 

Age Grade

6+

Keep Royal Secrets and Rebel Dreams Safe

Are you feeling more Royal or Rebel today? With this spellbinding EVER AFTER HIGH™ Secret Hearts Diary, a girl can now discover both sides of her secret heart’s desires! The diary has two unique compartments, so she can write down her Royal secrets and Rebel dreams — and create the story of her own Happily Ever After! Each side is protected by a voice-activated password that the girl chooses and records herself. It’s a spelltacular way to keep private notes hidden from snoops who want to get all up in her crown! How hexcellent is that?

Embrace Your Royal Side

The girl records a hexclusive password that allows only her to open the Royal side of Secret Hearts Diary. Using the included pen, she can write Royal dreams and stories in the journal behind the gated storage compartment — and also explore the four pages of Royal content, including a special letter from Headmaster Milton Grimm, info/photos of the Royal student body, Royal classes to attend, and charming hangouts at the magical Village of Book End. 

Unlock Your Rebel Side

A different recorded password grants her hexclusive access into the Rebel compartment, which features four fableous pages of Rebel fun — hex yeah! She’ll love reading the underground museletter about the missing Giles Grimm, learning about the Rebel students, and checking out the Rebel classes and awesome Book End hangouts. Then she can write her own rebellious thoughts in the included journal.

Wicked-Cool Design & Details

The EVER AFTER HIGH™ Secret Hearts Diary is hexquisitely designed in royally rebellious colors, with golden embellishments and a front-side ribbon banner that the girl can personalize with her name. To open the Royal side, insert the golden key into the lock and turn toward the red arrow. Or access the Rebel side by turning the key toward the purple arrow. The diary also includes a “quill”-tip pen for calligraffiti, journal entries, and other inspired writing. To start your own chapter, check out all the Royal and Rebel products in the Ever After High collection (each sold separately).

What’s in the Box?

The EVER AFTER HIGH™ Secret Hearts Diary comes with key, one pen, two journals, and story card sets.

Product Description

At Ever After High, everyone from the fairest Royals to Rebel dreamers wonder if the future is fate, or if destiny is just waiting to be rewritten. Are you a Royal or a Rebel? Either way, your Happily Ever After starts now.

Features

  • Voice-activated Ever After High Secret Hearts Diary will keep your secrets safe forever after!
  • Diary holds both sides of your story - one side for your Royal thoughts and the other for your Rebel dreams
  • Each side has a unique password that is voice-activated and set by you
  • Also comes with a pen, a Royal journal, a Rebel journal and a key
  • Get the scoop on Royal and Rebel hangouts, classes, gossip and more on hexclusive cards included in the Secret Hearts Diary

Additional Info

837827

990AB73F

746775282066

BCF51

1.7 pounds

11.5 x 10.0 x 2.5

How to Get It


  • This item can be shipped to the entire United States including Alaska, Hawaii, and all U.S. territories including Puerto Rico
  • This item can also be shipped to APO/FPO addresses and to P.O. Boxes in all 50 states


  • This item may be shipped via Standard Shipping, Expedited Shipping or Express Shipping
  • Please Note: Some addresses are eligible for Standard Shipping only (APO/FPO, P.O. Boxes, U.S. Territories and Puerto Rico)

(learn more):


  • Please wait for the Ready for Pickup e-mail before proceeding to the store; orders must be picked up within 5 Days upon the receipt of this email
  • You will have the option to designate someone else to pick up your order during the checkout process
  • You will be able to change the Store Pickup location during the checkout process
  • In-stock status is approximate and may not reflect recent sales
  • Orders placed for Store Pickup will receive online pricing and promotions

Customer Reviews Summary & Ask a question

Average Customer Rating:

by PowerReviews
Mattel 1001134Ever After Secret Heart Diary
 
3.3

(based on 40 reviews)

Ratings Distribution

  • 5 Stars

     

    (14)

  • 4 Stars

     

    (8)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (8)

  • 1 Stars

     

    (8)

56%

of respondents would recommend this to a friend.

Pros

  • Attractive (16)
  • Fun (15)
  • Stylish (12)
  • Good quality (6)
  • Entertaining (5)

Cons

  • Poor quality (6)
  • Boring (3)
  • Poor design (3)

Best Uses

  • Creative play (13)
  • Older children (8)
  • Young children (4)
  • Collecting (3)
    • Reviewer Profile:
    • Parent of two or more children (17), Working parent (11), Education oriented (5), Stay at home parent (4)
    • Was this a gift?:
    • Yes (21), No (11)

Most Helpful Positive Review

 

Great product

Very cute diary for a young girl.. Super cute heart shaped lock and key.... My 7 year loves this diary and takes it everywhere she goes.

Very cute diary for a young girl.. Super cute heart shaped lock and key.... My 7 year loves this diary and takes it everywhere she goes.

VS

Most Helpful Critical Review

 

Fun idea, but not so functional

It is an innovative concept to have a voice-activated "key" to unlock the diary, but my 7-year-old has so much trouble repeating her voice in the exact same inflection as the...Read complete review

It is an innovative concept to have a voice-activated "key" to unlock the diary, but my 7-year-old has so much trouble repeating her voice in the exact same inflection as the password she recorded, that she quickly gave up on using the password all together. Also, for a diary, it has NO paper to write on, so we added our own notepad to keep inside. She does love the fact that it has both the Royals and Rebels characters who talk to her.

Reviewed by 40 customers

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Displaying reviews 1-10

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2.0

Secret heart diary

By busy mom of 5

from St. Cloud MN

See all my reviews

Verified Buyer

Comments about Mattel 1001134 Ever After Secret Heart Diary:

This product was wonderful in making my daughter feel like she had her own secrets to keep in a safe place. She was giddy with making her own passwords and using the key.
However, the diary was very hard to use for her, it did not recognize her voice well, and would not open for her password, it was very very frustrating, and she had several meltdowns.

Comment on this review

(0 of 1 customers found this review helpful)

 
1.0

Don't waste your money

By Disappointed mom

from San Jose

Verified Buyer

Comments about Mattel 1001134 Ever After Secret Heart Diary:

This is an expense book cover. There is absolutely nothing to this toy. The password you are supposed to be able to set won't pick up the word, the note book is maybe 8 pages and the supplemental materials inside are ridiculous. Not worth the money spent on it.

Comment on this review

(1 of 1 customers found this review helpful)

 
4.0

Nice gift for my daughter's best friend

By Fatbabysmomma

from Woodbridge,VA

See all my reviews

Verified Buyer

Comments about Mattel 1001134 Ever After Secret Heart Diary:

We purchased this item as a gift for my daughter's best friend for her 7th birthday. It was well made and seemed to operate well. The gift was opened and then swept away into the other room for all the little girls to oogle over. I have not heard any complaints and my daughter said the gift was a big hit throughout the evening.

Comment on this review

(1 of 1 customers found this review helpful)

 
2.0

Over priced

By Dydy

from Los feliz

About Me Parent Of Two Or More Children, Working Parent

See all my reviews

Verified Buyer

Pros

  • Entertaining

Cons

  • Cheaply Made
  • Poor Design

Best Uses

    Comments about Mattel 1001134 Ever After Secret Heart Diary:

    I'd rather have paid $22.00 instead of $32.00 ( tax included) the volume on the music is non adjustable, and for $32.00 I'd expect for it to come along with batteries, but didn't , a nice pen would also have been nice instead of a 99 cent marker... But this is what my girl wanted.

    • Was this a gift?:
    • No

    Comment on this review

    (1 of 1 customers found this review helpful)

     
    2.0

    Over priced

    By Dydy

    from Los feliz

    About Me Parent Of Two Or More Children, Working Parent

    See all my reviews

    Verified Buyer

    Pros

    • Entertaining

    Cons

    • Cheaply Made
    • Poor Design

    Best Uses

      Comments about Mattel 1001134 Ever After Secret Heart Diary:

      I'd rather have paid $22.00 instead of $32.00 ( tax included) the volume on the music is non adjustable, and for $32.00 I'd expect for it to come along with batteries, but didn't , a nice pen would also have been nice instead of a 99 cent marker... But this is what my girl wanted.

      • Was this a gift?:
      • No

      Comment on this review

       
      1.0

      Needs improvement

      By Angry Dad

      from Oxon Hill, MD

      About Me Education Oriented, Grandparent, Working Parent

      Verified Buyer

      Pros

      • Easy Assembly

      Cons

      • Poor Design

      Best Uses

      • Creative Development

      Comments about Mattel 1001134 Ever After Secret Heart Diary:

      This could be a wonderful product, however, a couple of issues needs to be addressed. First of the diaries have enough room for about 1 week of thoughts. This isn't really too big of a deal because you can use substitute diaries. The biggest problem with this product is the voice activated unlocking system. The system is too sensitive. If you don't repeat the password EXACTLY, it will not allow you to set it. It took us over an hour to set one password; my daughter finally gave up and decided not to use a voice password. You have to keep in my the age group of the kids using this product, you can't expect them to be that precise when setting voice passwords.

      • Was this a gift?:
      • Yes

      Comment on this review

      (1 of 1 customers found this review helpful)

       
      5.0

      I love my diary

      By my sister sleeper

      from peabody, ma 01960

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about Mattel 1001134 Ever After Secret Heart Diary:

            it was great to have it , i was surprised when i saw it in Toys 'R' Us....

            • Was this a gift?:
            • No

            Comment on this review

             
            4.0

            Diary Storage is more appropriate title

            By Marissa

            from Chatsworth, CA

            About Me Parent Of Two Or More Children

            See all my reviews

            Verified Buyer

            Pros

            • Durable
            • Entertaining
            • Fun

            Cons

              Best Uses

              • Creative Development

              Comments about Mattel 1001134 Ever After Secret Heart Diary:

              My daughter was very excited about this item. We thought the diary part would be as big as the item, however there are 2 small booklets for the owner of the diary to write in, which can then be locked up inside this "diary". My daughter got to create her own passwords to open the diary, which she loves, since her brothers can't break in and read what she's written. It is an overall good product, but marketed and labeled incorrectly in my opinion.

              • Was this a gift?:
              • No

              Comment on this review

               
              5.0

              My 8year old love this diary

              By Tae28 da best mom ever

              from Philadelphia ,PA

              About Me Parent Of Two Or More Children

              Verified Buyer

              Pros

              • Entertaining
              • Interactive
              • Realistic

              Cons

                Best Uses

                • Imaginative Play

                Comments about Mattel 1001134 Ever After Secret Heart Diary:

                Thought this product was to advance for my 8year but it wasn't see love this diary to death her world and her secerts

                • Was this a gift?:
                • Yes

                Comment on this review

                (1 of 1 customers found this review helpful)

                 
                2.0

                Was expecting a little more

                By Rikki M

                from Riverbank, Ca

                About Me First Time Parent

                See all my reviews

                Verified Buyer

                Pros

                • Entertaining
                • Fun

                Cons

                • Sensitive Voice Recog
                • TOO SMALL

                Best Uses

                • Imaginative Play

                Comments about Mattel 1001134 Ever After Secret Heart Diary:

                I thought this would be a fun gift for my daughters birthday. When we opened it up, there is barely any room to put anything inside. Also the voice recognition is super sensitive and she has a hard time saying the word exactly to open it. We had to use clapping to make it easy for her. Or We have to reset the password all the time. Defeats the purpose of having a voice recognition password. She loves the look and feel of it. For price, I wouldn't buy again as a gift for someone. A little disappointed.

                • Was this a gift?:
                • Yes

                Comment on this review

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