car seat finder
finding the perfect car seathas never been easier ►
shop & compare
find the right stroller for you ►
your nursery furniture purchase of $599 or more ►
Multiple shipping options available. Details
Gift wrap is available for this item. (Details)
This item is sold in our stores. Please check your local store for availability.
Babies R Us Advantage Powder Baby Formula is specially designed to support Baby's immune system. This is a milk-based formula with iron. In addition Babies R Us Premium Powder Baby Formula includes DHA and ARA, which are nutrients naturally found in breast milk. Babies R Us Premium Powder Baby Formula is compared to the nutrition found in Enfamil Premium Lipil Baby Formula.
Manufacturer #: 25008
Product Weight:1.8 pounds
Product Dimensions (in inches):5.3 x 5.1 x 5.1
Average Customer Rating:
(based on 26 reviews)
of respondents would recommend this to a friend.
Most Helpful Positive Review
Best store brand formula!
I have an 8 month old, we were using Similac Advance because we got free samples from the hospital and then just never switched after that. However, we had to find something new...Read complete review
I have an 8 month old, we were using Similac Advance because we got free samples from the hospital and then just never switched after that. However, we had to find something new - OVERNIGHT! - because of the recent recall. It seems like we have tried just about everything there is! We tried a Light Blue/off brand container (won't say name) and he spit up and pooped like it was his job. NONE of this happened with the original formula from hospital so this was new for us, frustration begins! So then I thought maybe we needed the gentle kind, since he was spitting up so much. Soooo, we tried formula in a Purple container from same store with the light blue container (if you've also been comparison shopping, you'll know what store these were from). Same thing-spit up, poops, and formula clumps. So while I was comparing all the labels out there, I came to find that most formulas are the EXACT same label but that EXACT SAME LABEL wasn't working for us!!! Our original formula label was just A LITTLE differnt from all the other kinds out there. So, I was checking online at Babies R Us, found this one and actually thought since this said "ADVANTAGE" and our first formula was "ADVANCE" that it would be similar. It is the closest one I have found, that's for sure!!!!! We have been using this Babies R Us Advantage kind for 2 days now, and he is no longer spitting up, he is finishing bottles again, and his poops are normal. This formula mixed very easy - no more formula blobs! I am VERY VERY VERY impressed with this formula and will only use this from now on!!!!!! I haven't even mentioned the price! It is so cheap. Also the cheapest formula I have found when doing my comparison formula shopping. But don't be fooled by the price--be happy of the price!!!! Some cans of this Advantage even have 45% more for the same price!!!! Just like it says on the can, ask your doctor first. And all babies are different, I realize this, but I was getting so frustrated because almost every formula out there has the EXACT same label - and that label wasn't working for us! So to close this VERY LONG review, either I am dumb and couldn't find it, but I also got frustrated that I couldn't find the labels online. So here is a comparison of labels--"ADVANCE" listed first, Babies R Us Advantage listed second. Again, I hope this helps someone else!!! Protein: 2.07/2.07Fat: 5.6/5.3Carbs: 10.71/10.7Water: 133/134Linoleic Acid: 1000/860Vitamin A: 300/300Vitamin D: 60/60Vitamin E: 1.5/1.5Vitamin K: 8/8Vitamin B1: 100/100Vitamin B2: 150/150Vitamin B6: 60/60Vitamin B12: 0.25/0.25Niacin: 1050/1050Folic Acid: 15/15Pantothenic Acid: 450/450Biotin: 4.4/3Vitamin C: 9/12Choline: 16/24Inositol: 4.7/4.7Calcium: 78/78Phosphorus: 42/42Magnesium: 6/8Iron: 1.8/1.8Zinc: 0.75/1Manganese: 5/15Copper: 90/75Iodine: 6/10Selenium: 1.8/2.8Sodium: 24/24Potassium: 105/105Chloride: 65/65
Most Helpful Critical Review
I hate to tarnish this formula's perfect rating but have to be honest. I received a sample in the mail and was very excited to try it out as we have been paying for...Read complete review
I hate to tarnish this formula's perfect rating but have to be honest. I received a sample in the mail and was very excited to try it out as we have been paying for Similac Advance for the past 9 months and were hoping a cheaper option would work just as well. After 2 days of our daughter spitting up WAY more than usual we went back to the Similac Advance and now she just spits up a little. I don't know why it would make such a difference when the ingredients seem so similar but my husband and I noticed a lot more spit up so will continue to get the expensive stuff for the last 3 months.
Reviewed by 26 customers
Displaying reviews 1-10
Back to top
Previous | Next »
(1 of 1 customers found this review helpful)
Great Product- Better than the Brand
from Evansville, IN
About Me Parent of Two or More Children
Comments about Babies R Us 1011187 Babies R Us Advantage Prebiotic Powder Formula 23.2 oz:
We used the Similac Advanced brand for 4 months and my son did good with it, but it was so frothy and foamy. We tried to switch to other name brands and our son didnt take to it very well. Then we tried the Babies R Us version of Similac and our son loved it! Its not as foamy and its a GREAT PRICE!!!!
Bottom Line Yes, I would recommend this to a friend
Was this review helpful? Yes / No
- You may also report this review as inappropriate.
Comment on this review
As Good as the name brand and cost less.
Babies r us Advantage formula(nearlythe same as Similac Advantage)seems to keep my son from being gasy as he was with similac.The price is better too. Also, you can buy it in the 25oz can.
By Exlusive pumper for 6 months
from mamaroneck, ny
I have been pumping my breast milk for the last six months first every two hours now every four. I wanted a formula that was gentle on my baby's tummy so we started with a name brand. Then they had this on sale so we tried it and we love it. She gets alternating bottle of breastmilk and formula all day long. She loves it, no gas, no foam, easy to mix. So glad we tried it.
Better than name brand
By new mommy
About Me First Time Parent
BRU brand mixes better than the Similac (doesn't foam) and it's the same exact ingredients for a much lower cost. Stock up when they have promos going on. Sometimes there are coupons under the lid.
(2 of 2 customers found this review helpful)
By Busy Mom
from Salem, OR
Very happy I made the switch!
By NJ Mom
from Central Jersey
I am very happy with the babies r us brand of similac and am so glad I made the switch. Very easy on my daughter's tummy and her poops are very regular. The formula is not frothy at all like the name brand and you can't beat the price!!!
Can't beat the price for the quality!
from Tacoma, WA
The price of name brands is just out of our budget so we tried several store brands and my son wouldn't drink them until we found this. We are so lucky to have found something that works and is a great price! Thank you for such a wonderful product!
great formula...AMAZING price!
from clearwater, fl
We were using similac advance for our 2 month old but after going through a can and a half a week we had to do something to save money! So we tried the BRU brand and love it! Our son has better poops and is very content. We love it!
By Mommy of 2
We tried several national brand formulas, but didn't like the price. We decided to try off-brand formulas, and had horrible luck~they just didn't agree with my son's tummy...until we researched and tried BRU formula. What an amazing formula. No frothy foam. Dissolves easily. Easy on the tummy. Very similar to Similac, but half the price. Price is right. You get coupons on top of sales all of the time. Just doesn't get any better than that. Wish it came in bulk so I didn't have to go back every couple of weeks.
By AYDENS Mommy <3
from Palm Springs, CA
This product is so cheap and amzing. My son never spits up!!!! i am so glad i chose to swich. MUST BUY!!!!!
Would you like to make (Store Name) your store?
We will display pickup options for this store as you shop.
You can change this store anytime using the Store Locator.
One or more of the items you are adding to your cart may ship in the manufacturer's original packaging which may reveal what's inside.
To avoid spoiling the surprise, consider shipping this item to another location or selecting "In Store Pick Up" during the checkout process.
I understand this item(s) may ship in the manufacturer's original packaging or I'm picking up in store and would like to add it to my cart.
Cancel Do not add item(s) to cart.
Don't remind me again about keeping gift shipments a surprise.