To Top
Cart 0
   
The item(s) you want to add may not be available for purchase from your Wish List in the future. Consider purchasing the item(s) now, and check your local store if we are out of stock online.
Do you still want to add these items to your Wish List?

Imaginarium My Design Dollhouse Playset

More Images

Imaginarium My Design Dollhouse Playset -  Toys R Us - Toys"R"Us
The item is unavailable and cannot be added to your cart.
Please make a selection to add to registry.
Add To Registry
Please make a selection to add to wish list.
Add To Wishlist
Shipping:

Multiple shipping options available. Details

Protect it

Choose a SquareTrade Protection Plan Details

  • +$9.99

Things to Know

  • Gift wrap is not available for this item.

  • Gift givers, please note that this item may be shipped in the manufacturer's original packaging, which may reveal what's inside.

  • This item is sold in our stores. Please check your local store for availability.

Special Offers

FREE Shipping on ANY purchase of $29 or more. Surcharges may apply on heavy/large items. - Free Shipping (See Details)

 

Imaginarium My Design Dollhouse

Whether you're ready for a day of shopping or planning a relaxing excursion by the sea, the Imaginarium My Design Dollhouse, exclusively from Toys'R'Us, is for you! Custom build your very own way to play. Your favorite 11" fashion dolls will be a perfect fit for the beach house getaway. When it's time to shop till you drop, simply rearrange the modular rooms and swap out the design panels to create a plaza of trendy boutiques. Complete with furniture, staircases, planters and more, this playset has it all!

Product Highlights

  • Use the five different room frames to construct a beach house or a line of boutique shops
  • Customize the look of your dollhouse with over 40 design panels
  • Personalize the interior with 21 stylish accessories, including furniture, staircases, planters and decorative trim
  • Easy-access open-front construction and spacious rooms accommodate 11" fashion dolls (sold separately)
  • Window cutouts allow you peek inside from different angles

What's Included

  • 40+ design panels
  • Five room frames
  • 21 accessories, including furniture, staircases, planters and decorative trim
Fun for you... and your dolls!
Designing it is only half the fun! When you're done, enjoy playing in the perfect setting for your 11" fashion dolls (sold separately).
Two ways to play!
Over 40 design panels and five room frames offer endless possibilities for creating the beach house or shopping plaza of your dreams! Plus, 21 accessories let you complete your custom look!

Product Description

You and your dolls will have a great time customizing the Imaginarium My Design Dollhouse. The three-story, two-themed house features four spacious rooms, so your dolls can have plenty of space to move around. The open front of the house makes it easy to reach inside and rearrange the furniture. The window cut-outs on the sides allow you peek inside from a whole different angle.

The Imaginarium My Design Dollhouse Playset Features:

  • Includes a modular dollhouse

  • Select from 40+ design panels that slide into 5 different room frames to stack and build out your design dollhouse

  • Comes with 21 accessories, including furniture, staircases, planters and decorative trim

  • Create a dreamy beach house or a fun boutique shopping day for 11 inch fashion dolls


The only place to find Imaginarium educational toys, play sets and more is at Toys'R'Us! Imaginarium offers classic toys for today's kids, designed for hands-on discovery and open-ended play. Imaginarium leads to learning and fun, with 6 different worlds of play. EXPRESS: All aboard, for trains, themed sets and play tables. DISCOVERY: Classic wooden toys, puzzles and building sets. PRETEND: Wooden dollhouses, play sets, dress up and play tents. CREATIONS: Express yourself with art supplies, activity kits and easels! LEARNING: Back to basics and new product formats that make learning fun! HOME: Get organized! Children's furniture with storage solutions for play spaces anywhere in the home. Click here to check out even more exclusive Imaginarium items!

Be sure to visit our Toys'R'Us Exclusive Brand Store for superior toys, games and more.

Features

  • Includes a modular dollhouse
  • Showcases 2 themes - Beach House or Boutiques - to custom build your very own way to play!
  • Select from 40+ design panels that slide into 5 different room frames to stack and build out your design dollhouse
  • Comes with 21 accessories, including furniture, staircases, planters and decorative trim
  • Create a dreamy beach house or a fun boutique shopping day for 11 inch fashion dolls

Additional Info

510325

601C314D

803516992018

5F63E93

12.52 x 35.51 x 37.4

8

12 pounds

31.6 x 19.8 x 5.4

How to Get It


  • This item can be shipped to the entire United States including Alaska, Hawaii, and all U.S. territories including Puerto Rico
  • This item can also be shipped to APO/FPO addresses and to P.O. Boxes in all 50 states
  • Due to shipping restrictions, Ship Charges will be separate from other items in your order
  • This item will ship by itself


  • This item may be shipped via Standard Shipping, Expedited Shipping or Express Shipping
  • Please Note: Some addresses are eligible for Standard Shipping only (APO/FPO, P.O. Boxes, U.S. Territories and Puerto Rico)

(learn more):


  • Please wait for the Ready for Pickup e-mail before proceeding to the store; orders must be picked up within 5 Days upon the receipt of this email
  • You will have the option to designate someone else to pick up your order during the checkout process
  • You will be able to change the Store Pickup location during the checkout process
  • In-stock status is approximate and may not reflect recent sales
  • Orders placed for Store Pickup will receive online pricing and promotions
This item may be shipped in the manufacturer's original packaging, which could reveal the contents of the box

Average Customer Rating:

by PowerReviews
Toys R Us 1001325Imaginarium My Design Dollhouse Playset
 
3.9

(based on 13 reviews)

Ratings Distribution

  • 5 Stars

     

    (5)

  • 4 Stars

     

    (4)

  • 3 Stars

     

    (3)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (1)

80%

of respondents would recommend this to a friend.

Pros

  • Cute design (9)
  • Easy to assemble (7)
  • Great decor (6)
  • Fun (5)
  • Good dimensions (5)

Cons

No Cons

Best Uses

  • Imaginative play (8)
  • Indoor (7)
  • Young children (7)
  • Creative development (5)
  • Family (4)
    • Reviewer Profile:
    • Parent of two or more children (5), Grandparent (4), Working parent (3)
    • Was this a gift?:
    • Yes (6)

Most Helpful Positive Review

 

Awesome! Would buy it again!

I bought this for my soon to be 4 yr old granddaughter for Christmas.
It was easy to assemble and I had so much fun setting it up. I liked The many...Read complete review

I bought this for my soon to be 4 yr old granddaughter for Christmas.
It was easy to assemble and I had so much fun setting it up. I liked The many options to customize each room. I had a Barbie townhouse when I was a child.
I wish this was available when I was younger.
My granddaughter loved it and we had so much fun playing together.
And the modular design is awesome!!

VS

Most Helpful Critical Review

 

The only reasonable dollhouse left in the city

It was the Christmas eve and everyone was sold out of any grand toys. This house is only really worth 100 dollars at most and for younger kids but my 6 yo kid started...Read complete review

It was the Christmas eve and everyone was sold out of any grand toys. This house is only really worth 100 dollars at most and for younger kids but my 6 yo kid started customizing it and playing with this toy. This will do till i can get her the larger garden mantion to add to this one. The wood accessories are solid and nice, the cutomizable floors and walls are sturdy and held together by loads of screws.(make sure you screw the wooden supports in the right way or you will be redoing lots). Much better value than Disney and Mattel products of the same price.

Reviewed by 13 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

dollhouse

By katy

from Roslyn

About Me Grandparent

Verified Buyer

Pros

  • Cute Design

Cons

  • Difficult To Assemble
  • Difficult To Store
  • Falls Apart Easily

Best Uses

  • Young Children

Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

Was so hard to assemble

  • Was this a gift?:
  • Yes
 
5.0

Perfect size, Easy to set up.kids love it

By Fabfam4

from Garden Grove

About Me Parent Of Two Or More Children, Working Parent

Verified Buyer

Pros

  • Cute Design
  • Easy To Assemble
  • Fun
  • Great Decor

Cons

    Best Uses

    • Creative Development
    • Group Activity
    • Imaginative Play
    • Indoor
    • Young Children

    Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

    My Daughter's are having a wonderful time playing with this cute Doll House.The kids can change the rooms around and it comes with house hold accessories.

    • Was this a gift?:
    • No
     
    4.0

    I will recommend this product.

    By Maria

    from Yonkers, N Y

    About Me Education Oriented, Grandparent

    Verified Buyer

    Pros

    • Can Withstand Use
    • Cute Design
    • Easy To Assemble
    • Fun
    • Good Dimensions
    • Great Decor
    • Realistic Looking

    Cons

    • Small Rooms

    Best Uses

    • Creative Development
    • Family Time
    • Group Activity
    • Imaginative Play
    • Indoor
    • Young Children

    Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

    Very good product. My daughter love it!

    • Was this a gift?:
    • Yes
     
    5.0

    Well worth the money

    By Valued

    from undisclosed

    See all my reviews

    Verified Buyer

    Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

    My grand-daughter loves it.

     
    5.0

    Awesome! Would buy it again!

    By Kim

    from DALLAS, TX

    About Me Grandparent

    Verified Buyer

    Pros

    • Can Withstand Use
    • Cute Design
    • Easy To Assemble
    • Fun
    • Good Dimensions
    • Great Decor
    • Realistic Looking

    Cons

      Best Uses

      • Creative Development
      • Family Time
      • Imaginative Play
      • Indoor
      • Young Children

      Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

      I bought this for my soon to be 4 yr old granddaughter for Christmas.
      It was easy to assemble and I had so much fun setting it up. I liked The many options to customize each room. I had a Barbie townhouse when I was a child.
      I wish this was available when I was younger.
      My granddaughter loved it and we had so much fun playing together.
      And the modular design is awesome!!

      • Was this a gift?:
      • Yes
       
      3.0

      Good not great.

      By A&O Mom

      from Hampton, VA

      About Me Parent Of Two Or More Children

      Verified Buyer

      Pros

      • Cute Design

      Cons

      • Difficult To Assemble

      Best Uses

      • Imaginative Play

      Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

      The dollhouse is nice but required about 30 mins of assembly. The parts are are made of wood, plastic, and cardboard and not likely to make it to summer. My six year old loves playing with the dollhouse and switching around the rooms and backgrounds. The furniture provided is too big for the room which leaves even less room to play with the doll in the room.

      • Was this a gift?:
      • No
       
      1.0

      No, not for little one's

      By Valued

      from undisclosed

      See all my reviews

      Verified Buyer

      Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

      Didn't care for it, not sturdy, definitely shouldn't be a first time dollhouse. The changing background scenery can be easily bent or damaged.

       
      4.0

      Perfect

      By Julie

      from West Portsmouth

      About Me Grandparent

      Verified Buyer

      Pros

      • Can Withstand Use
      • Cute Design
      • Easy To Assemble
      • Fun
      • Good Dimensions
      • Great Decor
      • Realistic Looking

      Cons

        Best Uses

        • Creative Development
        • Family Time
        • Group Activity
        • Imaginative Play
        • Indoor
        • Young Children

        Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

        Was easy to put together and a lot of options for play

        • Was this a gift?:
        • Yes
         
        4.0

        I would buy this again

        By Snow

        from Toledo, Ohio

        About Me Education Oriented, Parent Of Two Or More Children, Working Parent

        Verified Buyer

        Pros

        • Cute Design
        • Easy To Assemble

        Cons

        • Small Rooms

        Best Uses

        • Imaginative Play
        • Indoor
        • Young Children

        Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

        This doll house was fairly easy to put together.

         
        4.0

        Great for imagination play.

        By Mommy1409

        from Dallas, TX

        About Me Parent Of Two Or More Children, Working Parent

        Verified Buyer

        Pros

        • Cute Design
        • Easy To Assemble
        • Fun
        • Good Dimensions
        • Great Decor
        • Realistic Looking

        Cons

          Best Uses

          • Creative Development
          • Imaginative Play
          • Indoor
          • Young Children

          Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

          Easy set up and changeable design.

          • Was this a gift?:
          • Yes

          Displaying reviews 1-10

          Back to top

          Previous | Next »

          Spoiler Alert! Important Note for Gift Givers!

          One or more of the items you are adding to your cart may ship in the manufacturer's original packaging which may reveal what's inside.

          To avoid spoiling the surprise, consider shipping this item to another location or selecting "In Store Pick Up" during the checkout process.

          I understand this item(s) may ship in the manufacturer's original packaging or I'm picking up in store and would like to add it to my cart.

          Cancel Do not add item(s) to cart.

          Previous Next
          4.0 stars

          $79.99 $64.98