Imaginarium My Design Dollhouse Playset - Toys R Us - Toys "R" Us
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Imaginarium My Design Dollhouse Playset

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Imaginarium My Design Dollhouse

Whether you're ready for a day of shopping or planning a relaxing excursion by the sea, the Imaginarium My Design Dollhouse, exclusively from Toys'R'Us, is for you! Custom build your very own way to play. Your favorite 11" fashion dolls will be a perfect fit for the beach house getaway. When it's time to shop till you drop, simply rearrange the modular rooms and swap out the design panels to create a plaza of trendy boutiques. Complete with furniture, staircases, planters and more, this playset has it all!

Product Highlights

  • Use the five different room frames to construct a beach house or a line of boutique shops
  • Customize the look of your dollhouse with over 40 design panels
  • Personalize the interior with 21 stylish accessories, including furniture, staircases, planters and decorative trim
  • Easy-access open-front construction and spacious rooms accommodate 11" fashion dolls (sold separately)
  • Window cutouts allow you peek inside from different angles

What's Included

  • 40+ design panels
  • Five room frames
  • 21 accessories, including furniture, staircases, planters and decorative trim
Fun for you... and your dolls!
Designing it is only half the fun! When you're done, enjoy playing in the perfect setting for your 11" fashion dolls (sold separately).
Two ways to play!
Over 40 design panels and five room frames offer endless possibilities for creating the beach house or shopping plaza of your dreams! Plus, 21 accessories let you complete your custom look!

Product Description

You and your dolls will have a great time customizing the Imaginarium My Design Dollhouse. The three-story, two-themed house features four spacious rooms, so your dolls can have plenty of space to move around. The open front of the house makes it easy to reach inside and rearrange the furniture. The window cut-outs on the sides allow you peek inside from a whole different angle.

The Imaginarium My Design Dollhouse Playset Features:

  • Includes a modular dollhouse

  • Select from 40+ design panels that slide into 5 different room frames to stack and build out your design dollhouse

  • Comes with 21 accessories, including furniture, staircases, planters and decorative trim

  • Create a dreamy beach house or a fun boutique shopping day for 11 inch fashion dolls


The only place to find Imaginarium educational toys, play sets and more is at Toys'R'Us! Imaginarium offers classic toys for today's kids, designed for hands-on discovery and open-ended play. Imaginarium leads to learning and fun, with 6 different worlds of play. EXPRESS: All aboard, for trains, themed sets and play tables. DISCOVERY: Classic wooden toys, puzzles and building sets. PRETEND: Wooden dollhouses, play sets, dress up and play tents. CREATIONS: Express yourself with art supplies, activity kits and easels! LEARNING: Back to basics and new product formats that make learning fun! HOME: Get organized! Children's furniture with storage solutions for play spaces anywhere in the home. Click here to check out even more exclusive Imaginarium items!

Be sure to visit our Toys'R'Us Exclusive Brand Store for superior toys, games and more.

Features

  • Includes a modular dollhouse
  • Showcases 2 themes - Beach House or Boutiques - to custom build your very own way to play!
  • Select from 40+ design panels that slide into 5 different room frames to stack and build out your design dollhouse
  • Comes with 21 accessories, including furniture, staircases, planters and decorative trim
  • Create a dreamy beach house or a fun boutique shopping day for 11 inch fashion dolls

Additional Info

510325

601C314D

803516992018

5F63E93

12.52 x 35.51 x 37.4

8

8 pounds

31.5 x 19.2 x 5.7

How to Get It


  • This item can be shipped to the entire United States including Alaska, Hawaii, and all U.S. territories including Puerto Rico
  • This item can also be shipped to APO/FPO addresses and to P.O. Boxes in all 50 states
  • Due to shipping restrictions, Ship Charges will be separate from other items in your order
  • This item will ship by itself


  • This item may be shipped via Standard Shipping, Expedited Shipping or Express Shipping
  • Please Note: Some addresses are eligible for Standard Shipping only (APO/FPO, P.O. Boxes, U.S. Territories and Puerto Rico)

(learn more):


  • Please wait for the Ready for Pickup e-mail before proceeding to the store; orders must be picked up within 5 Days upon the receipt of this email
  • You will have the option to designate someone else to pick up your order during the checkout process
  • You will be able to change the Store Pickup location during the checkout process
  • In-stock status is approximate and may not reflect recent sales
  • Orders placed for Store Pickup will receive online pricing and promotions
This item may be shipped in the manufacturer's original packaging, which could reveal the contents of the box

Average Customer Rating:

by PowerReviews
Toys R Us 1001325Imaginarium My Design Dollhouse Playset
 
4.0

(based on 15 reviews)

Ratings Distribution

  • 5 Stars

     

    (6)

  • 4 Stars

     

    (5)

  • 3 Stars

     

    (3)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (1)

83%

of respondents would recommend this to a friend.

Pros

  • Cute design (11)
  • Easy to assemble (7)
  • Fun (7)
  • Great decor (7)
  • Good dimensions (5)

Cons

  • Small rooms (3)

Best Uses

  • Imaginative play (10)
  • Indoor (8)
  • Young children (7)
  • Creative development (6)
  • Family (4)
    • Reviewer Profile:
    • Parent of two or more children (6), Grandparent (5), Working parent (4)
    • Was this a gift?:
    • Yes (8)

Most Helpful Positive Review

 

Awesome! Would buy it again!

I bought this for my soon to be 4 yr old granddaughter for Christmas.
It was easy to assemble and I had so much fun setting it up. I liked The many...Read complete review

I bought this for my soon to be 4 yr old granddaughter for Christmas.
It was easy to assemble and I had so much fun setting it up. I liked The many options to customize each room. I had a Barbie townhouse when I was a child.
I wish this was available when I was younger.
My granddaughter loved it and we had so much fun playing together.
And the modular design is awesome!!

VS

Most Helpful Critical Review

 

The only reasonable dollhouse left in the city

It was the Christmas eve and everyone was sold out of any grand toys. This house is only really worth 100 dollars at most and for younger kids but my 6 yo kid started...Read complete review

It was the Christmas eve and everyone was sold out of any grand toys. This house is only really worth 100 dollars at most and for younger kids but my 6 yo kid started customizing it and playing with this toy. This will do till i can get her the larger garden mantion to add to this one. The wood accessories are solid and nice, the cutomizable floors and walls are sturdy and held together by loads of screws.(make sure you screw the wooden supports in the right way or you will be redoing lots). Much better value than Disney and Mattel products of the same price.

Reviewed by 15 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Great Value

By KC Grandma

from KCMO

About Me Grandparent

See all my reviews

Verified Buyer

Pros

  • Cute Design
  • Fun

Cons

    Best Uses

    • Imaginative Play
    • Indoor
    • Special Needs

    Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

    Purchased for my 5 year old granddaughter. She loves it

    • Was this a gift?:
    • Yes
     
    4.0

    Daughter loves it

    By Mom

    from Fort lee nj

    About Me Parent Of Two Or More Children, Working Parent

    Verified Buyer

    Pros

    • Cute Design
    • Fun
    • Great Decor

    Cons

    • Flimsy
    • Small Rooms

    Best Uses

    • Creative Development
    • Imaginative Play

    Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

    I bought this doll house for my 3 year old. She loves it! It took 30 mins to assemble the doll house, the assembly direciting aren't the best, and the house comes apart easily. It's a great looking doll house but the rooms are alittle small.

    • Was this a gift?:
    • Yes
     
    3.0

    dollhouse

    By katy

    from Roslyn

    About Me Grandparent

    Verified Buyer

    Pros

    • Cute Design

    Cons

    • Difficult To Assemble
    • Difficult To Store
    • Falls Apart Easily

    Best Uses

    • Young Children

    Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

    Was so hard to assemble

    • Was this a gift?:
    • Yes
     
    5.0

    Perfect size, Easy to set up.kids love it

    By Fabfam4

    from Garden Grove

    About Me Parent Of Two Or More Children, Working Parent

    Verified Buyer

    Pros

    • Cute Design
    • Easy To Assemble
    • Fun
    • Great Decor

    Cons

      Best Uses

      • Creative Development
      • Group Activity
      • Imaginative Play
      • Indoor
      • Young Children

      Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

      My Daughter's are having a wonderful time playing with this cute Doll House.The kids can change the rooms around and it comes with house hold accessories.

      • Was this a gift?:
      • No
       
      4.0

      I will recommend this product.

      By Maria

      from Yonkers, N Y

      About Me Education Oriented, Grandparent

      Verified Buyer

      Pros

      • Can Withstand Use
      • Cute Design
      • Easy To Assemble
      • Fun
      • Good Dimensions
      • Great Decor
      • Realistic Looking

      Cons

      • Small Rooms

      Best Uses

      • Creative Development
      • Family Time
      • Group Activity
      • Imaginative Play
      • Indoor
      • Young Children

      Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

      Very good product. My daughter love it!

      • Was this a gift?:
      • Yes
       
      5.0

      Well worth the money

      By Valued

      from undisclosed

      See all my reviews

      Verified Buyer

      Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

      My grand-daughter loves it.

       
      5.0

      Awesome! Would buy it again!

      By Kim

      from DALLAS, TX

      About Me Grandparent

      Verified Buyer

      Pros

      • Can Withstand Use
      • Cute Design
      • Easy To Assemble
      • Fun
      • Good Dimensions
      • Great Decor
      • Realistic Looking

      Cons

        Best Uses

        • Creative Development
        • Family Time
        • Imaginative Play
        • Indoor
        • Young Children

        Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

        I bought this for my soon to be 4 yr old granddaughter for Christmas.
        It was easy to assemble and I had so much fun setting it up. I liked The many options to customize each room. I had a Barbie townhouse when I was a child.
        I wish this was available when I was younger.
        My granddaughter loved it and we had so much fun playing together.
        And the modular design is awesome!!

        • Was this a gift?:
        • Yes
         
        3.0

        Good not great.

        By A&O Mom

        from Hampton, VA

        About Me Parent Of Two Or More Children

        Verified Buyer

        Pros

        • Cute Design

        Cons

        • Difficult To Assemble

        Best Uses

        • Imaginative Play

        Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

        The dollhouse is nice but required about 30 mins of assembly. The parts are are made of wood, plastic, and cardboard and not likely to make it to summer. My six year old loves playing with the dollhouse and switching around the rooms and backgrounds. The furniture provided is too big for the room which leaves even less room to play with the doll in the room.

        • Was this a gift?:
        • No
         
        1.0

        No, not for little one's

        By Valued

        from undisclosed

        See all my reviews

        Verified Buyer

        Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

        Didn't care for it, not sturdy, definitely shouldn't be a first time dollhouse. The changing background scenery can be easily bent or damaged.

         
        4.0

        Perfect

        By Julie

        from West Portsmouth

        About Me Grandparent

        Verified Buyer

        Pros

        • Can Withstand Use
        • Cute Design
        • Easy To Assemble
        • Fun
        • Good Dimensions
        • Great Decor
        • Realistic Looking

        Cons

          Best Uses

          • Creative Development
          • Family Time
          • Group Activity
          • Imaginative Play
          • Indoor
          • Young Children

          Comments about Toys R Us 1001325 Imaginarium My Design Dollhouse Playset:

          Was easy to put together and a lot of options for play

          • Was this a gift?:
          • Yes

          Displaying reviews 1-10

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          To avoid spoiling the surprise, consider shipping this item to another location or selecting "In Store Pick Up" during the checkout process.

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          4.0 stars

          $79.99 $64.98