Toys''R''Us has long partnered with Special Olympics, an international movement dedicated to empowering individuals with and without intellectual disabilities through sport. Through monetary donations, volunteer support and more, we have helped the organization introduce the youngest aspiring athletes to the world of sports, while learning skills and pushing their limits in a fun way. Now, we're excited to team up with Special Olympics to help kids of all abilities experience #MyFirstSportsMoment at the 2015 Special Olympics World Games in Los Angeles, and through the expansion of the Special Olympics Young Athletes ProgramTM in the United States and around the globe.
You can help us make these moments possible! Now through March 31, Toys''R''Us and Babies''R''Us customers can make a donation in-store or online to assist us in bringing the thrill of inclusive, Unified Sports to children of all abilities. To kickoff this initiative, the Toys''R''Us Children's Fund has provided a $1.2 million grant to support the 2015 Special Olympics World Games and a $500,000 grant to aid in the expansion of the Young Athletes Program. 100% of customer donations received as part of the fundraising campaign will be directed to Special Olympics and will benefit these two programs.*
Expansion of the Young Athletes Program in the U.S. and around the World
For many years, the Toys''R''Us Children's Fund has directed grants to Special Olympics to support the organization's Young Athletes Program – an inclusive, innovative play program for children that develops critical early cognitive, social and motor skills and introduces kids ages 2½ to 7 to the world of sports. Now, Special Olympics has embarked upon an ambitious five-year plan to strengthen and expand the Young Athletes Program in the U.S. and around the world, so kids everywhere can experience #MyFirstSportsMoment, while learning how to hit balls, run bases, take jump shots and more.
About the 2015 Special Olympics
This summer in Los Angeles, 7,000 athletes and 3,000 coaches will come together and represent 177 countries from July 25 through August 2. More than 30,000 volunteers and an anticipated 500,000 spectators will also experience the year's largest sports and humanitarian event anywhere in the world alongside these extraordinary athletes during the 2015 Special Olympics World Games. Through inclusion and awareness, the #MyFirstSportsMoment initiative will give some very special young athletes the ability to experience the excitement and thrill of participating in a sporting activity on a worldwide stage. Visit LA2015.org to learn more about the 2015 World Games.
Ongoing Support of the Special Needs Community
Toys''R''Us has a long history of supporting the special needs community. In addition to Special Olympics, Toys''R''Us and the Toys''R''Us Children's Fund together provide support to organizations that advocate for children with special needs, including the National Down Syndrome Society, Autism Speaks and Muscular Dystrophy Association,
among many others.
Toys & games for every child
Also, for more than 20 years, we have published the Toys''R''Us Toy Guide for Differently-Abled Kids. A labor of love for all involved in its creation, this easy-to-use, annually updated resource features specially selected toys that encourage play for children with physical, cognitive or developmental disabilities.
*From January 31 through March 31, 2015, 100% of your cash donation will be directed to Special Olympics, Inc. Donated funds will be used to support the 2015 Special Olympics World Games, as well as the expansion of the Special Olympics Young Athletes Program in the U.S. and around the world. Toys''R''Us and the Toys''R''Us Children's Fund guarantee a minimum donation of $1,500,000 will be made to Special Olympics, Inc.